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Britney’s “X-Factor” Loses To “The Voice”

By National Confidential | 13 September 2012 11:30 am EST Updated 13 September 2012 11:30 am EST
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Britney Spears

The addition of Britney Spears and Demi Lovato was not enough for The X-Factor to win its time slot.

The music competition show had less viewers than NBC’s The Voice in its first hour and was down 23% from last year.

Network bosses expected a major ratings bump thanks to the buzz from the addition of megastar Britney Spears to the show’s cast.

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