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Disney Wins Summer Cable TV Ratings War
The Disney Channel was the most watched cable tv channel for Summer 2012, according to recently released data.
The kid-targeted network topped challengers as tweens tuned in to hit series like Jessie, starring Debby Ryan, and cartoons like Phineas And Ferb. 1.95 million watched the channel, a key piece of Disney’s media empire which also includes ESPN and the ABC network.
Paul DeBenedittis, Disney’s top TV executive, said that “We have a diverse group of hit series to work with, and connected with kids age 2-14 and their families with content that is relevant and entertaining to them.”
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