Twitter Is Killing Media Credibility

If you found this story on Twitter, you’re less likely to believe it, according to a new study.

Research published in Communication Quarterly found that a story published on the New York Times‘ website was found to be more credible by readers than the same story when it was posted to the Times‘ feed on Twitter.

Researchers Mike Schmierbach and Anne Oeldorf-Hirsch wrote: “Perhaps this stems from media coverage of Twitter linking it to celebrities and shallow posts from ‘average’ Americans.”