"The Voice Of America" Set To Be NBC Rival To American Idol, X-Factor

NBC is teaming with Mark Burnett and John de Mol to launch a new singing competition program that takes aim at Fox’s American Idol and its upcoming series The X Factor.

The broadcaster has acquired the rights to The Voice of Holland, a format created by reality TV pioneer and media mogul de Mol. Since debuting earlier this year, The Voice has become a top-rated show in the Neatherlands, with one report claiming its 3 million viewers make it the most-watched talent show in Dutch TV history. The Voice has even displaced the Dutch versions of Idol and The X Factor as the country’s top-rated talent competition.

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